Privacy policy

Privacy Policy
Last updated: March 30, 2025

This Privacy Policy describes how APEX Sourcing, LLC (doing business as OPTIMACY, referred to as "OPTIMACY," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.myoptimacy.com (the "Site") or otherwise communicate with us (collectively, the "Services"). "You" refers to any user of the Services, whether a customer, visitor, or other individual whose data is collected under this Policy.

Please read this Privacy Policy carefully. By accessing or using our Services, you consent to the practices described below. If you do not agree, please do not use the Services.


Changes to This Privacy Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. When we do, we will revise the "Last updated" date above and post the updated version on our Site.


How We Collect and Use Personal Information

We collect personal information from you and about you from a variety of sources to deliver and improve our Services. This includes:

Information You Provide Directly:

  • Contact Info: Name, email, phone, billing/shipping address

  • Order Details: Products purchased, transaction data

  • Account Info: Username, password, login credentials

  • Shopping Behavior: Items viewed, added to cart or wish list

  • Customer Support: Any communication you send us

Information Collected Automatically:

We use cookies and similar technologies to collect data such as:

  • Device and browser type

  • IP address

  • Pages visited, time spent, and click activity

Information from Third Parties:

  • Shopify (our e-commerce platform)

  • Payment providers (e.g., Stripe, PayPal)

  • Advertising platforms (e.g., Facebook, Google)


How We Use Your Information

We use your information to:

  • Fulfill and manage orders

  • Provide customer support

  • Communicate about account or order activity

  • Improve our website and Services

  • Send marketing communications (opt-out available)

  • Personalize advertising across platforms

  • Prevent fraud and maintain security


Cookies & Tracking

We use cookies to:

  • Remember preferences and cart contents

  • Analyze traffic and behavior

  • Enable ad personalization via platforms like Shopify Audiences

You can control cookie settings through your browser. Learn more at https://www.shopify.com/legal/cookies.


Sharing of Personal Information

We may share your personal information with:

  • Vendors & service providers: e.g., hosting, shipping, payments

  • Marketing & analytics partners: for advertising and performance

  • Legal or regulatory authorities: as required by law

  • Business transfers: if OPTIMACY is involved in a merger or acquisition

We do not use or disclose sensitive personal information to infer characteristics about you.


User-Generated Content

Any reviews or public content you submit to our Site may be visible to other users. Please avoid sharing personal or sensitive information publicly.


Third-Party Links

Our Site may include links to external websites. We do not control these sites and recommend reviewing their respective privacy policies.


Children’s Privacy

Our Services are not intended for individuals under 16. We do not knowingly collect data from children.


Data Security & Retention

We implement reasonable security measures, but no method is 100% secure. We retain your data only as long as necessary for the purposes stated in this policy, or as required by law.


Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access or request a copy of your personal data

  • Request deletion or correction

  • Opt out of targeted advertising or data sale/sharing

  • Restrict or object to certain data uses

  • Withdraw consent (where applicable)

  • Lodge a complaint with a data authority

To exercise your rights, please contact us at info@myoptimacy.com.


International Data Transfers

Your data may be transferred to and processed in countries outside your own, including the U.S. Where applicable, we rely on Standard Contractual Clauses or other legal mechanisms to ensure your data is protected.


Contact Us

If you have questions or wish to exercise your rights, contact us at:

APEX Sourcing, LLC
Doing Business As: OPTIMACY
info@myoptimacy.com
1415 Panther Lane, Suite 432
Naples, FL 34109
United States

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